Mountain Capital Partners hiring Regional Marketing Director in Brian Head, Utah, United States | LinkedIn (2024)

The Regional Marketing Director will play a pivotal role in developing and executing integrated marketing strategies to drive year-round visitation, brand awareness, and revenue growth for both Brian Head Resort and Lee Canyon. This position demands a strategic thinker with a passion for skiing and outdoor recreation, experience in territorial marketing, and the ability to seamlessly manage distinct brand identities.

He/She will directly oversee multiple resort teams and work closely with the GM & Senior Leadership Teams to ensure resort goals are achieved. The Regional Marketing Director is required to have a comprehensive understanding of all resort product offerings, including the respective yield and margins of key elements used to drive overall resort revenue.

Responsibilities

• Strategic Planning:
• Develop comprehensive and efficient annual marketing plans in alignment with business goals for multiple resorts.
• Conduct thorough market research, competitive analyses, and audience segmentation to inform marketing strategies.
• Set KPIs and establish budgets for marketing campaigns and initiatives across both resorts.
• Campaign Development & Execution:
• Collaborate with internal teams and external agencies to conceptualize and execute multi-channel marketing campaigns (digital, print, social media, broadcast, partnerships, etc.).
• Oversee creative development, ensuring consistency with resort branding while highlighting the unique appeal of each location.
• Manage campaign timelines, budgets, and vendor relationships.
• Brand Management:
• Uphold the distinct brand identities & pillars of Brian Head Resort and Lee Canyon, developing tailored & experiential messaging and positioning for each.
• Ensure brand consistency across all marketing materials and channels.
• Cultivate a strong brand voice through creative storytelling and compelling visuals.
• Digital Marketing:
• Oversee website management, SEO/SEM strategy, and content marketing.
• Develop paid advertising strategies and oversee execution.
• Drive e-commerce initiatives and online ticket sales.
• Manage email marketing programs, optimizing lead generation, and customer nurturing.
• Leverage social media platforms for engagement, promotions, and community building.
• Explore new creative opportunities leveraging AI to enhance engagement, efficiency, and performance.
• Partnerships & Sponsorships:
• Identify and cultivate strategic partnerships with local businesses, tourism boards, and other relevant organizations.
• Secure sponsorships to enhance events and promotional opportunities.
• Public Relations:
• Establish clear communication/PR goals and strategies to ensure positive and effective media coverage for both resorts.
• Maintain the resort’s crisis communication plan and review regularly.
• Direct public relations, media relations, and events to fulfill each resort’s strategic goals.
• Data-Driven Decision Making:
• Analyze campaign performance, website analytics, and market trends to continuously optimize marketing strategies.
• Prepare regular reports for senior leadership, highlighting key metrics and actionable insights.
• Revenue and Accountability
• Provide direction to achieve established financial targets related to pre-commit revenue (pass and ticket products), daily ticket revenue, lodging room nights, lodging nightly revenue, ski and ride school, rental/retail, and food and beverage revenue.
• Establish and implement marketing business plans, budgets, and initiatives to drive volume, yield, revenue, and results across the resort. Manage according to plan, adjusting for market conditions.
• Actively participate in Senior Leadership Team meetings for all business units, including sales, marketing, food and beverage (F&B), and others.
• Develop monthly and seasonal sales goals and manage tracking and results using key ROI metrics.
• Team Leadership:
• Supervise and mentor the marketing team, provide guidance and development opportunities, and foster a collaborative environment.
• Participate in the recruitment, selection, ongoing management, and coaching of marketing team managers and staff.
• Conduct regularly scheduled, recurring team meetings and one-on-one meetings with each direct report.
  

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of progressive experience in marketing, ideally with experience in the ski industry, tourism, or outdoor recreation industries.
• Previous experience with multi-location or multi-brand marketing is highly desirable.
• Proven success in developing and executing integrated marketing campaigns.
• Outstanding strategic thinking, creative problem-solving, and project management skills.
• Strong understanding of digital marketing best practices, including SEO/SEM, social media, AI, and email marketing.
• Excellent written and verbal communication skills.
• Strong organizational skills.
• Comprehensive knowledge of creative tools (Adobe, Etc.)
• Proficiency in all Google Marketing Platform tools.
• Data-driven mindset with the ability to track and analyze campaign results.
• Passion for skiing, snowboarding, and the outdoors is a major plus.

Job Requirements

• Location: Hybrid remote position. The ideal candidate will reside within a commutable distance of either Brian Head Resort (Southern Utah) or Lee Canyon (Las Vegas, Nevada).
• Travel: This position requires up to 25% travel to and from each resort location. Candidates must possess a valid driver's license and reliable transportation.

Flexibility: This role requires a balance of working independently from a home office and collaborating on-site at the resorts. Additionally, this role requires availability to work on weekends and during holiday periods.